March 4, 2016 ColorFuzion

10 Tools for Better Content Marketing in 2016

Content marketing can be a time-consuming tactic. Sixty percent of marketers are creating at least one piece of new content each day.

Luckily, as content marketing has become more popular, an array of helpful tools have entered the market to help save time and money.

Here are 10 top tools for better content marketing in 2016.

1. Evernote
Evernote is a note taking, organizing and archiving tool any marketer can use to get their content in order.

At first glance, Evernote’s web clipper tool makes it easy to organize your research materials for content development, but there’s so much more than that. You can:

Create a library of social media update ideas
Collect and organize stock images for your content
Create a social media calendar
Subscribe to newsletters for content inspiration
Create notes and to-do lists
Track your social media performance
And it seems with every update, Evernote is finding new ways to cater to the unique needs of content creators.

2. Buffer
Social media automation is a must for any marketer, and no platform compares to Buffer for usability.

Buffer works with Twitter, Facebook, LinkedIn and Pinterest, so you can cover all your profiles with one tool. Buffer will also analyze your Twitter profile to determine when your followers are most often online and interacting, and schedule your tweets to post at the optimum times.

You can also make use of engagement analytics to see which tweets are getting the most engagement to further optimize your social media efforts.

3. RightlyWritten
Content has literally been a staple for all those involved in content marketing. However many marketers struggle to provide the volume and stellar quality of content at affordable prices which is very important to succeed.

RightlyWritten is simply the best copywriting service online to address this problem. They have a talent pool of hundreds of Native American writers on board with expertise in most of the verticals and can be hired to create content in the form of blog posts, articles, website content, press releases, white papers and more.

You may place orders on ad hoc basis using their intuitive ordering system or sign up for Monthly blog packages to put your website blog on complete Autopilot.

4. Feedly
Feedly is a organization tool for all your favorite blogs, online magazines and news sites, making it simple to follow all the latest news in your niche in one place. It’s a great tool to brainstorm content creation and follow the latest trends.

Feedly also integrates with several social media automation tools (including Buffer), so you can share valuable content to your followers with a click of a button.

5. Slide.ly
Slideshows are becoming an increasingly popular content-type, especially for repurposing blog posts and other material.

With Slide.ly, you have a simple way to create your own professional slideshows. Slide.ly allows you to create video or photo slideshows on mobile or desktop, use real-time effects, and work with more than 80 templates and visual art. The platform also integrates with Facebook, Instagram, SoundCloud, YouTube, and others.

6. BuzzSumo
BuzzSumo fills a lot of roles in the content creation and distribution process. If you’re in the brainstorming phase, use BuzzSumo to easily search for similar content types that have received the most “buzz” (social shares, comments, etc).

The best way to use BuzzSumo though is to find potential influencers to help spread the word about your content. The tool allows you to easily find powerful social personalities who like to share content related to you and your niche.

7. Trendspottr
So much of social media success comes from taking advantage of the hottest trends, which is easier than ever with the help of Trendspottr.

Trendspottr allows you to follow emerging social media trends, including hot topics, trending hashtags, and important influencers. The tool also gives insight into audience sentiment surrounding the topics, so you can decide which conversations are the best to join.

8. Trello
A content marketing strategy has a lot of moving parts, which you can easily keep organized with Trello.

Trello helps you plan your content week by week, including helpful notes and comments from you and your team members. The platform keeps all your information in one place, making it simple to see what projects you’re working on and what tasks need to be done next.

9. Apester
2016 is all about creating dynamic content, and thanks to Apester, you don’t need advanced software to create your own.

Apester allows you to create polls, quizzes, surveys, personality tests and other types of interactive content.

Easily engage with your audience on a new level by making them a part of the content you create. You can even make video quizzes for the visually-inclined.

10. Outbrain

Every marketer struggles with content distribution to a certain extent, and Outbrain is posed as the best solution to the problem.

Outbrain can get more eyes on any type of content you create (blogs, videos, infographics, etc.) by displaying it as promoted content with other related options.

As far as affordable options for increasing traffic and amplifying your content goes, there’s no comparing to Outbrain.

Know any other must-have tools for content marketers? Comment below!

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