January 11, 2015 ColorFuzion

2016 Prius new look!

Screen Shot 2015-01-09 at 10.58.49 AMSince his arrival about five years ago, Toyota CEO Akio Toyoda has pushed for more exciting styling and better driving dynamics in the carmaker’s products.

So with an entirely redesigned version of Toyota’s halo car–the Prius hybrid–set for the 2016 model year, its designers will emphasize styling like never before.

The original styling for the new hybrid was rejected for being too staid, sending those designers back to the drawing board, according to Automotive News (subscription required).

That contributed to a delay of several months in the car’s launch; it was originally intended to go on sale this coming spring, but now that will happen at the end of the year.

The original styling for the new hybrid was rejected for being too staid, sending those designers back to the drawing board, according to Automotive News (subscription required).

That contributed to a delay of several months in the car’s launch; it was originally intended to go on sale this coming spring, but now that will happen at the end of the year.

Toyota wanted to give the Mirai a distinctive look, so none of its styling features will carry over to any other models. Depending on your perspective, that may be a good thing.

Screen Shot 2015-01-09 at 10.56.49 AM

However, the 2016 Prius will probably feature design themes similar to those of other recent Toyota models, including the 2015 Camry and the recently-updated Prius V and Prius C hybrids.

Toyota hopes a sportier Prius will attract a more diverse array of buyers–but as the brand’s most visible model, it could make or break Toyota’s new styling philosophy.